EP Level 7
Diploma in Strategic Brand Management
- Level of Study:
Level 7 - Total Credit Value:
120 Credits
- Total Qualification Time (TQT):
1200 Hours - Guided Learning Hours (GLH):
480 Hours
Overview
Diploma in Strategic Brand Management has been specifically designed as an advanced qualification for marketing professionals. On completion of this qualification learner will acquire the knowledge and skills of branding to gain and maintain an organisation’s competitive advantage in the market.
- Graduates
- Individuals seeking jobs
- Adult returners to education
- Individuals in employment who wish to enhance their career prospects
- People who wish to start their own business
- Those who wish to pursue a career in a range of general business/management positions
The qualification has the following six units:
- Consumer Behaviour
- Integrated Marketing Communications
- International Marketing Management
- Marketing Plan and Branding Strategy
- Marketing Research and Forecasting
- Strategic Brand Management
- Possess relevant RQF/NQF/QCF Level 6 Certificate/Diploma or a bachelor's degree in related subject or equivalent qualifications
- Be mature learners (over 21) with management experience (must check with the delivery centre regarding his/her experience prior to registering for the qualification)
- English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
Learners are assessed via a range of assessment methods to ensure that all the learning outcomes and assessment criteria are met in a way that enhances their learning experience. The assessments will allow learners to demonstrate a clear grasp of the concepts and their ability to link theory to practice and to communicate clearly in the construction and engineering field at the appropriate level.
Although a variety of assessment methods may be used, the demands made on learners within and between centres must be comparable to ensure consistency of assessment. To achieve this qualification, all the learning outcomes are assessed by a combination of formative and summative assessments.
Assessment methods may include:
assignments | case studies | integrated work activities | group and individual presentations | projects | reports | time constrained tests | examinations | Viva Voce
All centre-marked assessments are subject to external verification to ensure that standards are maintained comparatively against internal and external benchmarks.
